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| Title | CRM and the Web - Getting cozy with customers |
| Type | Opinion |
| Source | Baroudi Bloor 06/19/2003 |
| Summary | There are lots of things you can do to improve a web site's appeal and usefulness to customers – running news items about your industry, writing a web log, providing links to partner and news sites, and so on. However, none of this will bear fruit unless you gather customer and prospect information, integrate it with other such information and analyze it to get a view of customer behavior. This is what web-based CRM software is about. continue  |
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